The blog
Guides for UK founders.
Plain-English advice on starting, running and growing a UK business.
Marketing
What is Answer Engine Optimisation (AEO), and should you care?
More people now get answers from AI assistants and AI summaries in search. AEO is about making sure your business is part of those answers.
Company addressWhat is a UK registered office address, and do you need one?
Every UK company needs one. Here is what a registered office is, how it differs from a director's service address, and how to choose.
Starting upLimited company, sole trader or LLP: which is right for you?
The structure you pick shapes your liability, paperwork and how you are taxed. Here is a plain-English look at the three most common options.
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